Working principles · 01—32

Mantras.

Hard-won mantras shaped through experience: building Newicon, working with teams and pursuing personal projects.

Some are original, some are borrowed or adapted from people and companies I admire. They are not commandments. They are prompts: useful ways to challenge an assumption, unlock a conversation or find a better next step.

01—08

Transparency and trust

  1. 01.Transparent by default
  2. 02.Leave politics to the politicians
  3. 03.Be responsible, be free
  4. 04.Perception is reality
  5. 05.Questions are the answers
  6. 06.Be positive
  7. 07.The session musician
  8. 08.Toxic behaviour

09—16

Empowerment and growth

  1. 09.Be the change you seek
  2. 10.Be a coach
  3. Give and receive fearless feedback

    Be fearless when giving feedback, be thankful when receiving it, and then decide what to take on board.

    Feedback is how we learn and grow, yet honest feedback is rare. Friends often avoid it because they do not want an awkward conversation. In Japan, not offering constructive criticism can be seen as disrespectful because you are denying someone the opportunity to grow. I love that.

    Some people hear feedback as a direct attack on their ego or their value as a person. Do not be the musician who storms out of the audition because the groove does not fit. As the person giving feedback, make sure the recipient knows that you respect them.

    Not all feedback is valid. The person offering it may not understand the full picture. Appreciate the effort, then decide what to accept or reject.

    Netflix describes this as the four As:

    • Aim to help: offer feedback because it can make the work or person better.
    • Actionable: make it something the recipient can act on.
    • Appreciate: recognise that candid feedback is difficult to give.
    • Accept or reject: the recipient decides whether to take it on board.
    Close mantra ↑
  4. 12.Continuous learning
  5. 13.Fail fast. Be experimental
  6. 14.Change is good
  7. 15.Make fast decisions
  8. 16.The what, not the who

17—30

Innovation and engineering

  1. 17.The simple, not the complex
  2. 18.All requirements are wrong
  3. 19.Challenge constraints
  4. 20.Don’t #!@$ the customer
  5. 21.Pragmatic, not dogmatic
  6. 22.Use first-principles thinking
  7. 23.Aim to be less wrong over time
  8. 24.I don’t know is a superpower
  9. 25.Build rather than buy core skills
  10. 26.Ask why, why, why, why, why
  11. 27.Automate
  12. 28.Organise around the value stream
  13. 29.Be bold and break things
  14. 30.Make it visual

31—32

Focus and communication

  1. 31.Async by default
  2. 32.Pick up the phone