Working principles · 01—32
Mantras.
Hard-won mantras shaped through experience: building Newicon, working with teams and pursuing personal projects.
Some are original, some are borrowed or adapted from people and companies I admire. They are not commandments. They are prompts: useful ways to challenge an assumption, unlock a conversation or find a better next step.
01—08
Transparency and trust
09—16
Empowerment and growth
- 09.Be the change you seek
- 10.Be a coach
- 11.Give and receive fearless feedback
- 12.Continuous learning
Fail fast. Be experimental
Close mantra ↑Failure is an option. Seek knowledge through rapid failure.
You do not get good at something by doing it right the first time. We would never learn anything if we had to get everything right immediately.
Seek knowledge through experimentation.
- 14.Change is good
- 15.Make fast decisions
- 16.The what, not the who
17—30
Innovation and engineering
- 17.The simple, not the complex
- 18.All requirements are wrong
- 19.Challenge constraints
- 20.Don’t #!@$ the customer
- 21.Pragmatic, not dogmatic
- 22.Use first-principles thinking
- 23.Aim to be less wrong over time
- 24.I don’t know is a superpower
- 25.Build rather than buy core skills
- 26.Ask why, why, why, why, why
- 27.Automate
- 28.Organise around the value stream
- 29.Be bold and break things
- 30.Make it visual
31—32